Ayvakit
Pitch Work - Won
You probably haven’t heard of systemic mastocytosis (SM). That’s the problem. Most living with it are undiagnosed because the symptoms seem so disconnected. So, we created a full funnel campaign that drove to a digital experience to help people find out if SM was hiding in their symptoms.
AR posters in doctor’s office waiting rooms will reveal what may be hiding in your symptoms.
All campaign touch points drive to a digital experience and quiz that gives people a personalized “symptom mark” and doctor discussion guide based on their unique symptoms.
