KitchenAid Espresso Launch
Espresso culture is elitist, annoying, and boring. For the launch of KitchenAid’s new espresso collection, we introduced a new world of espresso.
Our launch spot didn’t shy away from café tropes, but destroyed them completely.
Three product spots brought the fine print to life with a bit of magic.
Print, OLA, and social reminded you why espresso is always better at home.
